C.W. Park – IBEAR Business Forum

Choong Wan (C.W.) Park

Joseph A. DeBell Chair in Business Administration and Professor of Marketing
USC Marshall School of Business
Los Angeles

(IBEAR 25-Present)

C.W. Park has recently published a book titled Brand Admiration: Building a Business People Love (Wiley). In addition, he has also published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing. He was the editor of the Journal of Consumer Psychology (2008-2012) and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently director of Global Branding Center. Prior to joining USC, Professor Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh. PhD, MS, University of Illinois; BA, Seoul National University.