Rita WonJung Choi

Senior Manager, Global Entertainment Partnerships
Mattel, Inc.
El Segundo, CA

(IBEAR 37)

Rita Choi is a global licensing and brand management professional with experience in Korea and China. Currently Rita is a Senior Manager, Global Entertainment Partnerships at Mattel headquarters in El Segundo, California, helping the toy company’s strategic licensing partnerships with entertainment studios and IP owners. Prior to the current role, Rita worked in Mattel’s consumer products team in Asia leading various outbound licensing initiatives for Mattel’s own brands such as Barbie, Fisher-Price and Hot Wheels. Rita started her career in advertising agency and progressed in brand marketing and communication in the fashion and retail industries until she joined the world of licensing through Mattel. Rita holds a bachelor’s degree in Mass Communications from Ewha Women’s University in Korea, and MBA (IBEAR 37) from University of Southern California.